Altamira Flyer Update

Two years after the first set of Altamira Flyers were released to promote Betonit's latest products, they've completed enough projects to be featured in their marketing materials. These new flyers include updated copy plus photos from actual Altamira project sites.

Betonit Tiling Product Portfolio

This is one content-heavy flyer. I was initially supplied with all existing flyers (some old and some new, depending on the age of the product) and began my work from there.

My main objectives in this layout were (1) to introduce the new packaging theme of the tiling line and (2) to make it easy to differentiate as well as co-relate the applications of the products.

The most tedious part of the project was the preparation of all the information in order for me to lay them out in identical-sized areas. Accomplishing that involved thorough discussions with the client to establish a short general description for each product, specific applications, basic advantages over existing products/methods and standard product specifications. The development of product tag lines happened later, when the independent lay-outs seemed to ask for headlines.

Betonit Product Packaging

Betonit has a number of tiling products which were rolled out to the market as they were developed. Having to unify the look of the product line was a good branding exercise for me. I decided to stick with 3 colors for each product: black & maroon (Betonit logo color) plus a third color to identify the product. There are still revisions scheduled to be made, but here's the general look of the labels.

Here are two more Betonit products which aren't part of the tiling series. The Sealcrete (waterproofing membrane) label was developed independently, before the tiling products were commissioned. The stone & concrete sealer on-the-other-hand will later be joined by other masonry products. It has the same 3-color treatment but has different graphic cues.

Altamira

Altamira is being positioned as a premium concrete finishing line, and I did my best to give it an upscale feel. After being given all the basic product specifications, I mapped the presentation of information, sourced/made the images & illustrations, and came up with these flyers.


























This also includes a color swatch/flyer folder.