Altamira Flyer Update

Two years after the first set of Altamira Flyers were released to promote Betonit's latest products, they've completed enough projects to be featured in their marketing materials. These new flyers include updated copy plus photos from actual Altamira project sites.

Miscellaneous works

Here are some more I'd like to share.













The first is a flyer for Apres Golf, a direct-seller of women's golf shoes & apparel. The logos laid-out are the brands carried by the importer.

The Shimano ad appeared on the back cover of Siklista Magazine. Didn't have high resolution product shots (and no budget to have them photographed) so I just displayed the complete product line of Shimano using images from there website.


The last is a collection of materials we used for our ill-fated bike shop. Making all these lay-outs may have been the better part of running that business. Clockwise from top: store banner, bike-building checklist, calling card, desktop wallpaper, "Know Your Bike" flyer and trail map.

Betonit Tiling Product Portfolio

This is one content-heavy flyer. I was initially supplied with all existing flyers (some old and some new, depending on the age of the product) and began my work from there.

My main objectives in this layout were (1) to introduce the new packaging theme of the tiling line and (2) to make it easy to differentiate as well as co-relate the applications of the products.

The most tedious part of the project was the preparation of all the information in order for me to lay them out in identical-sized areas. Accomplishing that involved thorough discussions with the client to establish a short general description for each product, specific applications, basic advantages over existing products/methods and standard product specifications. The development of product tag lines happened later, when the independent lay-outs seemed to ask for headlines.

Altamira

Altamira is being positioned as a premium concrete finishing line, and I did my best to give it an upscale feel. After being given all the basic product specifications, I mapped the presentation of information, sourced/made the images & illustrations, and came up with these flyers.


























This also includes a color swatch/flyer folder.