Betonit Tiling Product Portfolio

This is one content-heavy flyer. I was initially supplied with all existing flyers (some old and some new, depending on the age of the product) and began my work from there.

My main objectives in this layout were (1) to introduce the new packaging theme of the tiling line and (2) to make it easy to differentiate as well as co-relate the applications of the products.

The most tedious part of the project was the preparation of all the information in order for me to lay them out in identical-sized areas. Accomplishing that involved thorough discussions with the client to establish a short general description for each product, specific applications, basic advantages over existing products/methods and standard product specifications. The development of product tag lines happened later, when the independent lay-outs seemed to ask for headlines.