Miscellaneous works

Here are some more I'd like to share.













The first is a flyer for Apres Golf, a direct-seller of women's golf shoes & apparel. The logos laid-out are the brands carried by the importer.

The Shimano ad appeared on the back cover of Siklista Magazine. Didn't have high resolution product shots (and no budget to have them photographed) so I just displayed the complete product line of Shimano using images from there website.


The last is a collection of materials we used for our ill-fated bike shop. Making all these lay-outs may have been the better part of running that business. Clockwise from top: store banner, bike-building checklist, calling card, desktop wallpaper, "Know Your Bike" flyer and trail map.

Betonit Tiling Product Portfolio

This is one content-heavy flyer. I was initially supplied with all existing flyers (some old and some new, depending on the age of the product) and began my work from there.

My main objectives in this layout were (1) to introduce the new packaging theme of the tiling line and (2) to make it easy to differentiate as well as co-relate the applications of the products.

The most tedious part of the project was the preparation of all the information in order for me to lay them out in identical-sized areas. Accomplishing that involved thorough discussions with the client to establish a short general description for each product, specific applications, basic advantages over existing products/methods and standard product specifications. The development of product tag lines happened later, when the independent lay-outs seemed to ask for headlines.

Betonit Product Packaging

Betonit has a number of tiling products which were rolled out to the market as they were developed. Having to unify the look of the product line was a good branding exercise for me. I decided to stick with 3 colors for each product: black & maroon (Betonit logo color) plus a third color to identify the product. There are still revisions scheduled to be made, but here's the general look of the labels.

Here are two more Betonit products which aren't part of the tiling series. The Sealcrete (waterproofing membrane) label was developed independently, before the tiling products were commissioned. The stone & concrete sealer on-the-other-hand will later be joined by other masonry products. It has the same 3-color treatment but has different graphic cues.

Altamira

Altamira is being positioned as a premium concrete finishing line, and I did my best to give it an upscale feel. After being given all the basic product specifications, I mapped the presentation of information, sourced/made the images & illustrations, and came up with these flyers.


























This also includes a color swatch/flyer folder.

Logo Design 1

Some past logo design jobs, a mix of approved designs and working studies.

From top to bottom:
1. 24 Hours of Mountainbike Madness, mountainbike race
2. Faren Enterprises, bicycle importer/distributor
3. Full Throttle, bicycle/moto outlet store
4. Pandango Logo Study, clothing line

Conservation International

Here's a one-off project I did with Conservation International. I was asked to design a folder for their project launch materials and was handed a bunch of wildlife photos. I came up with this photo collage with matching "teaser" die-cut treatment on the outside cover.

I placed the cave opening on the upper-left corner to make it look like a light source for all the other images. From there it was just a matter of flipping the other images and making some enhancements on the shadows to make the lighting more-or-less agree for all the elements.

Event Posters

Got involved in event organizing, and we were able to pull off (at times, barely) a number of mountain bike races and sportclimbing competitions. Of course, dressing up the events was always fun for me. Working with crazy event titles is always helpful, too.

Packaging R&D Center

My first full-time job was as an in-house designer for DOST's (that's the Philippines' Department of Science & Technology) Packaging Research & Development Center. We had a small & tight team there, composed mainly of food technologists and engineers. We catered primarily to SME's and dealt directly with the company owners.

Turnover was relatively quick, and as a designer it was a good way to rack up samples for my portfolio. Below are some of my works from PRDC, done from 2001 to 2003.